Having successfully re-invented the supermarket with Freshippo (formerly known as HEMA) doesn’t mean that Alibaba is done. Instead, they just launched a whole bunch of new store formats under the same brand this year.

Most of those new store concepts probably won’t last. This are just test runs to see what works and what does not. But expect the successful formats to be rolled out at breakneck speed!

Take a look: 

Find more on Alizila: NEW FRESHIPPO STORE FORMATS CATER TO DIFFERENT CONSUMER NEEDS